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Even apps like Netflix, Spotify and Reddit are experimenting with the format. Spotify Discover brings TikTok-like vertical videos You can like a track in the feed or skip it.You can scroll through the feed vertically.Netflix breaks silence on Georgia abortion law: We will work. TikTok clones like Instagram Reels, Snapchat Spotlight and YouTube Shorts have incentivized creators to use their platforms and have grown in popularity. The new Spotify Discover feature, currently in testing, was first discovered by Chris Messina who posted a video of the feature in action on Twitter. Twitter is the latest social app to see if it can capitalize on TikTok’s rapid growth - the short-form video app surpassed one billion monthly active users this year, making it one of the fastest companies to hit that milestone. Spotify Discover brings TikTok-like vertical videos You can like a track in the feed or skip it.You can scroll through the feed vertically.Netflix breaks silence on Georgia abortion law: We will. This is part of Twitter’s ongoing effort to improve personalized recommendations and discovery across the platform. The new Spotify Discover feature, currently in testing, was first discovered by Chris Messina who posted a video of the feature in action on Twitter. The company said it is a visual-forward way of surfacing content that already exists on Twitter. “We’re testing out a revamped, more personalized Explore page to make it easier for you to unwind, find new interests and see what’s happening,” a Twitter spokesperson told TechCrunch. This feature is being tested on both Android and iOS for users in certain countries who use Twitter in English. Twitter posted today that it’s testing a feature that would turn its in-app “Explore” page into a TikTok-like video feed, complete with even a “For You” tab.
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